Campaign Opener Label BSVII Launch
Through some contacts I meet Sydney, I eventually meet the beautiful and very talented designer. It also featured the model.
As the brand focused towards the modern male. We wanted the video to feel; rustic yet also sophisticated but most importantly lived in.
It’s always hard to shoot around photographers, it’s often difficult to get that right shot as they have priority in fashion. As result, the models can often move unnaturally.
To compensate I always tried to shoot the model when he wasn’t posing. I also used a noise filter and crushed the blacks to add to the videos rustic aesthetics.