Videographer William Jordan Katies Sydney AW15 Campaign

My debut to fashion, shooting back in 2014 for the label Katies Au. We shot this at a local studio based in Alexandria Sydney. The camera I used for this was a nifty GH3 with a metabones adaptor. This before the days of gimbles so here I used a slider to get those smooth shots.

Here is why I began to play with framing, as you can see I like to use movement. This make the images and subjects more engaging and keeps a viewer engaged.

In terms of tone we wanted something light-hearted and vibrant hence the high key lighting and high saturation.

Aside from that everything feel in place. The Katies team were well happy with the results. The video has had over 7000.